Why Customers Opt Out of Your Text Message Service

Every SMS campaign is bound to have a few opt outs, but there are things you can do to dramatically reduce the number of unsubscribers. Data collected by Hello World shows that most Wholesale SMS messaging campaigns have an opt out rate of 3.7%. If your company’s stats are way above this number, it might be time to make a change to your current SMS campaign strategy.

Cellcast offers a superior text message service that helps you create the best opt out surveys. Armed with this knowledge, you can better understand why your customers are leaving and make adjustments. In the meantime, read on about why customers leave and how to get them to stay.

Why Do Customers Opt Out of a Text Message Service?

Customers opt out of SMS services for many reasons. Here are the most common ones that make your clients cringe and want to leave the text message service.

Irrelevant Information

We all know that dreaded feeling when we receive an SMS about something that’s completely irrelevant to us. It’s frustrating, and oftentimes, we immediately opt out of all communications from that company. Worse still, we end up not doing business with them.

Your customers feel the same way. Irrelevant information is the fastest way to get people to hit the opt out button. Cellcast ensures we tailor each SMS message to meet the needs of your clients. Use the interactive, real-time dashboard to monitor your SMS campaigns. You can analyze your historical data to tweak your texts so that your customers always receive relevant information.

Bad Customer Service

SMS messages are a two-way street. When customers send you a text, it’s important to respond as soon as you can, especially if you offer SMS text messaging as tech support. Bad customer service will make people more inclined to opt out of your text messaging service.

Cellcast uses an SMS API that makes it easy to integrate with your other programs and applications. You can now SMS online, making it easier to reply to your clients. You can send a message from anywhere using Cellcast.

Poor Timing

We all know that awful feeling of being woken up at 3 a.m. by our phone buzzing as an SMS comes through. If it’s from a business, you almost certainly unsubscribe from their mailing list right then and there. Sending out wholesale SMS messages at the wrong time has a massive impact on your opt out rate.

With Cellcast, you can organize your contacts into different categories like zip code or date of subscription. This tool makes it easier to schedule your SMS blast at times that suit your customers. You can analyze your historical data to see what times got the highest open rates and in which areas, so that you can adjust your SMS marketing schedule.

Customers Aren’t Incentivized to Stay

Customers will quickly opt out of SMS messaging services if there is in incentive for them to stay. Provide a clear reason why you are sending this message and give a simple-to-follow CTA that gets customers to click through and purchase your company’s products or services.

Cellcast helps you create simple call-to-actions that increase your conversions. You can use our MMS marketing services to send pictures of coupons and other promotions that incentivise your customers to pay. Generate your own QR codes using our to make it even easier for customers to take action.

Too Many Messages

Yes, it’s important to stay at the forefront of your customers’ minds, but bombarding them with a relentless SMS blast every five minutes is enough to drive them crazy. It’s all about balance. Sending too many messages will have the opposite effect and increase your opt out rate.

Cell cast ensures we send the right messages, at the right time, and with the right frequency. We learn why customers opted out, turning all negative leads into strengths. Our text message service automatically removes dead contacts from your list to ensure you don’t have to waste time going through each one.

Grow Your Business with Cellcast’s Text Message Service

Cellcast.com.au is a leading SMS text messaging service in Australia. We specialize in SMS and MMS marketing services. Our expert team has more than 10 years experience. Our SMS API integrates with your current applications, making it easier to start using SMS online. We provide an interactive, real-time dashboard that helps you monitor and track your bulk SMS and MMS messaging campaigns. You can easily adjust your text and MMS messages to improve open rates and conversions. Our tailor-made opt out surveys help you learn what is and isn’t working for your customers.

Contact us on 1 (03) 8560 7025 or complete this form. We would love to talk with you about how to grow your business using our bulk SMS service in Australia. You can also download and read this info pack for more information on our prices and services offerings. We look forward to hearing from you. Register here for your free trial to see how our SMS text messaging service can help your business grow. You can also download our information pack to learn more about our costs and services.


By Andrew Kelly | Categories: Cellcast SMS & MMS | Tags:

About the Author: Andrew Kelly

After completing a PHD in telecommunications Andrew found himself as interested in the literature as the technology itself. Andrew now writes engaging and informative prose at Cellcast sunny office in Melbourne, for offices across the globe.

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