What You Can Do to Keep Customers Engaged with Your Brand Using SMS Services in Australia

Every business owner wants to find ways to increase their profits and using SMS services in Australia is one way to do it. Now, you might be thinking, “I use email marketing. I don’t need SMS.” But SMS response rates are at 45% while email is only 6%. Plus, 80% of people prefer using SMS text messaging for business purposes, and a whopping 75% of Australians want to receive promotional material via SMS messaging.

With these stats in mind, it’s difficult to ignore the massive impact that SMS could have on your business. SMS services in Australia are growing and show no signs of slowing down. Google along with other carrier networks, are transforming SMS into a rich communication service (RCS). SMS messaging will soon have features like read receipts and group chats. 

Cellcast is at the forefront of SMS services in Australia. Seriously, we have a 98% open rate within 90 seconds of sending the text messages. We offer a range of SMS and MMS marketing tools that can help you increase your open rates and conversions. Use our SMS services to keep your customers engaged and wanting more of what you have on offer.

How to Keep Customers Engaged

Keeping your opt out rates low is crucial for growing your business when using bulk SMS marketing. You can’t completely eliminate the number of people that stop wanting your text messages. On the bright side, there are a few things you can do to keep them wanting more. 

One of them is using Cellcast. We create a personalized opt out survey for every SMS campaign we run, so that you can turn every positive into a negative. Using this data, you can learn what is and isn’t working to reduce your opt out rate. In the meantime, try using these strategies to bring customers in and keep them engaged.

1. Welcome New Customers with a Text Message

Use automated messages to welcome new customers as soon as they sign up for your services. It makes them feel important and will encourage them to read your SMS text messages. You can also use this opportunity to get new clients excited by explaining how your SMS service works and what they can expect to receive.

Cellcast uses their custom SMS API to automate your wholesale SMS campaigns. Using the interactive dashboard, you can easily monitor your text messaging strategies to find what’s working and what isn’t.

2. Make It Clear They Don’t Have to Subscribe

Forcing customers to subscribe to your SMS messaging list is unethical according to the rules and regulations laid out by the Australian Communications and Media Authority (ACMA). Ask all your customers for permission. You can do this in one of two ways. Express permission means that customers accept or sign up for your text messaging service. You can do this by:

  • Creating a form for them to complete
  • Using a click-box
  • Having a phone call
  • Speaking face-to-face

The ACMA explicitly states that you can’t send SMS messages to get permission. Use Cellcast to help you set up an opt-in system so that you are always compliant and can increase your subscriber list.

3. Put Your Contact List Into Groups

One of the main reasons people unsubscribe from SMS messages is because the information is irrelevant to them, and they receive it far too often. An effective way to circumvent this issue is to segment your contact list. Make sure that you organise your contacts into various lists so that they only receive the information they want and at the right time. 

Cellcast makes it easy for you to arrange your contact list into the groups you want. Use your text marketing data to create lists based on anything from subscriber sign up date to zip code. Targeted SMS and MMS messaging campaigns are always more successful if they reach the right people.

4. Let People Know What They’re Getting Into

We all know that awful feeling when you give a company your number expecting customer service and instead receive a bombardment of promotional material. You unsubscribe faster than you can say Australia Day. When people give you their contact details, make sure your CTA clearly defines what customers can expect by giving you their information. They are more likely to opt-in for promotional material and stay.

Cellcast helps you personalise your CTA so that your current and future clients know exactly what they are signing up for and why. 

5. Get Personal

One of the best ways to keep your customers engaged is by personalizing your SMS text messages. People want to feel like the brands they support care about them. Once your text is ready, ask yourself if you’d send that same SMS to your friend. If not, then tweak it until it sounds like a message from a loved one.

Cellcast found that 59% of customers say personalised content is crucial for winning their business. If they don’t feel special, they won’t sign up. We can help you take your customer engagement to the next level with a personalised SMS blast campaign. 

SMS Services in Australia – Use Cellcast Today

For the best SMS services in Australia, look no further than Cellcast. We have over 10 years experience in the wholesale SMS marketing industry and also offer unparalleled MMS messaging services. We also create custom landing pages to help increase your conversions. You can read more about our services in our info pack. Give us a call on 61 (03) 8560 7025 or complete this form. You can also sign up for our free trial. We’re happy to answer your questions so that you can start transforming your business today.


By Andrew Kelly | Categories: Cellcast SMS & MMS | Tags:

About the Author: Andrew Kelly

After completing a PHD in telecommunications Andrew found himself as interested in the literature as the technology itself. Andrew now writes engaging and informative prose at Cellcast sunny office in Melbourne, for offices across the globe.

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