SMS vs. MMS: 5 Things to Know

A company’s marketing plan would be incomplete without include SMS and MMS messaging. Conversion rates may be improved by connecting with current and potential customers on a more personal level. SMS and MMS communications are read 98 percent of the time, according to Cellcast’s thorough statistics. However, you may wonder what the difference between these two communications protocols is and what the advantages of each one are.

In 1992, the Short Message Service (SMS) was developed to allow people to communicate via mobile phones. Text-based messages are sent via a specific protocol. Multimedia Messaging Service (MMS), on the other hand, is a service that allows you to send photographs and other multimedia content via text message. It’s a win-win situation for marketing efforts because both are cost-effective and can be personalised to better connect with your target demographic.

What’s the difference between SMS and MMS messages?

SMS is less expensive than bulk MMS. Marketing using SMS is less expensive than using MMS. The cost per SMS is reduced because photos and other media are not used. From Cellcast, the cost of an SMS bundle is $0.031, while the cost of an MMS bundle is $0.22 per unit. Despite a limited marketing budget, SMS marketing allows you to connect with present and future customers. Cellcast offers the most affordable plans in Australia. Because of the reduced price, you’ll be able to reach a larger audience and get a bigger return on your investment.

With MMS, you have the option of sending messages with more detailed material.

MMS messaging, on the other hand, allows you to employ more interesting information, making it more cost-effective. If you want to transmit a gif or a short movie, you can. In today’s world, most individuals prefer visual or video material rather than long, text-heavy articles. Increased response and conversion rates may be achieved by using MMS marketing. Cellcast claims that MMS has a 90-second open response time and is 4 times more interesting than other types of communications. The opt-out rate for MMS marketing is only 5%, making it an efficient option to contact your customers. Cellcast’s powerful MMS platform makes it simple to create dynamic multimedia messages. All of their systems are set up and ready to go! Choosing the right image, video, or animation is all that’s required. In addition to thorough analytics, you’ll be able to see in real time how many people have clicked through on your ads.

You can’t receive text messages through SMS.

Receiving MMS messages may necessitate more configuration on some mobile phones. The inconvenience for clients who lack both the time and technological know-how to alter these settings is understandable. Text messages may be received by any mobile devices without the need for any additional effort. Customers with busy schedules and older age groups appreciate the ease with which this information may be accessed. Bulk SMS messages may be generated quickly and simply with Cellcast’s SMS platform. With MMS marketing, you may reach a wider audience, but it works best when paired with text messaging.

MMS marketing gives you more space to manoeuvre.

The maximum character length for an SMS message is roughly 160 characters. This is a rapid way to share information, but it also has certain drawbacks. The character count per message is larger with MMS advertising. Cellcast allows you to send MMS messages with up to 1,200 characters and the option to include multimedia, allowing you to reach your target audience with the most engaging messages possible. Your present and new customers would appreciate additional information about your business or product if you have more space.

SMS is more intimate.

In spite of the fact that MMS messages tend to be more intriguing and engaging, they can also be more promotional. It is possible to personalise SMS messages for each person on your email list. It is possible to add their name and sign off with your own name, making them feel like you contacted them directly. Personal and authentic touches can assist boost conversion and readability. Brand loyalty is a desire that most individuals have. In order to make SMS messages look as though they were sent directly from your phone, Cellcast’s technology use a regular phone number.

Benefits of SMS and MMS messaging marketing

SMS and MMS marketing should be used together in an advertising campaign to reach a larger audience. Multimedia items such as audio, photos, movies, and animations can be sent via MMS, making them more interesting to read. According to research, 80% of what you see sticks in your mind, compared to only 20% of what you read. Your click-through and conversion rates will rise as a result of MMS marketing. Customers that are younger and more tech-savvy will be able to connect with you through it. Text message marketing may not include multimedia content, but it’s less expensive and more personalised than other forms of marketing. If you need to get your point across quickly, SMS texting is the ideal option. Using this type of communication, 90 percent of the messages are read, and 38 percent of the messages are converted. Receiving SMS messages does not necessitate any special configuration, so you may send messages to anybody on your contact list.
Some of the greatest rates and services in Australia may be found at Cellcast Bulk SMS and MMS messages can be sent quickly and simply, while content can be readily managed and campaign results can be tracked. For more information, go to www.cellcast.com.au.


By Andrew Kelly | Categories: Cellcast SMS & MMS

About the Author: Andrew Kelly

After completing a PHD in telecommunications Andrew found himself as interested in the literature as the technology itself. Andrew now writes engaging and informative prose at Cellcast sunny office in Melbourne, for offices across the globe.

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