How SMS Text Messaging Can Grow Your Business

SMS text messaging can help you grow your business. You can use it to connect with customers, promote new products, and even provide customer support. SMS messages have an open rate of 90% while emails only have a 20% open rate.

It’s time to employ an SMS text messaging service like Cellcast to boost conversions. We have a 98% open rate and help you reach your targeted customer base faster than ever before. We compiled a list of the seven ways to grow your business using SMS text messaging.

5 Ways to Grow Your Business Using SMS Text Messaging

A whopping 91% of Australian adults keep their mobile devices within arm’s distance all day, every day. Given those stats, it’s clear that SMS text messaging is one of the most effective ways to communicate with your customers. Now, if that number alone isn’t enough to convince you, then check out these seven ways to grow your business with SMS marketing.

1. Easily Promote Your Company’s New Offerings

According to Statista, a whopping 92% of Australians use their mobile devices to connect to the internet. Using SMS marketing is an easy way to promote your company’s new offerings when you consider the facts. You can even integrate SMS messaging with your other marketing strategies to boost conversions. Include CTAs that encourage people to share your brand on their social media pages to get coupons or exclusive access to your latest offerings. Customers are already on their devices, so it’s easy for them to switch apps and get rewarded.

Cellcast helps you create CTAs that customers to your other marketing streams by creating SMS blast campaigns that include links to your other pages. Our URL shortner tool will save you time because you can do everything from one location instead of switching through multiple tabs.

2. Boost Conversions with Special Offers and Competitions

Handing out a special discount for your SMS subscribers is an excellent way to keep them engaged. Not only will they visit your site for their gift, they may share the news with others who will want to sign up for your SMS text messaging service. You could also host competitions that get people to share a Facebook or Instagram post to enter and win. Text-to-win SMS campaigns have a double benefit of increasing conversions and starting a conversation with your customers. You can also switch things up with an MMS marketing campaign to increase customer engagement with videos or pictures.

Cellcast can help you boost conversions through using SMS and MMS messaging. We carefully analyse everything from opt-in charts to geographical data to help you create content that keeps your customers engaged. 

3. Improve Your Business’s Customer Service

Whether it’s a simple reminder about a customer’s upcoming appointment or the arrival time of their delivery, SMS text messaging can help you improve your customer service. Use it to instantly communicate if any delays might happen. You can remind customers about promotions that are soon to expire. Make it easy for customers to SMS you when they need help. 75% of Australians find it exceptionally frustrating when they can’t reply to the same number that texted them. Using SMS text messaging can improve customer satisfaction, loyalty, and retention.

Cellcast uses an SMS API to easily integrate with your current programs and applications. With that, you can start texting right from your real-time dashboard on any computer or mobile device. You can track messages as you send and receive them, improving your speed of communication. Cellcast helps you streamline your customer service offerings to boost brand loyalty.

4. Diversifies Your Marketing Strategy

Every business owner knows that you must have a diverse marketing portfolio to increase your customer reach. If you only advertise in newspapers, it’s unlikely you’ll generate the same conversions as someone who uses everything from radio to social media. SMS text messaging have an open rate of 98%. That’s astronomically high when compared with email. It diversifies your marketing strategy and almost acts like a glue. You can get your customers to advertise for you by creating special prizes or coupons for those who share your content across various channels. 

Cellcast uses bulk SMS messaging to help you diversify your marketing strategy. Segment your contact list so that your text messages always reach the right person. Creating a targeted campaign increases your chances of conversion because your customers receive content that’s relevant to them. 

5. Get Feedback from Your Customers

Getting feedback from your customers about what is and isn’t working for your brand is a great way to build loyalty. It empowers clients to ask for what they want and feel as if they are part of your brand, not just another numbered customer. Plus, it will help you improve your services. Imagine you get many remarks about a link that’s not working. It will help you fix the problem and make your customers feel heard. Include a link to a feedback page when you send out certain wholesale SMS campaigns. 

Cellcast creates custom landing pages at no extra charge. You can build a personalised feedback survey page to gather comments about your products and services. This data is collected and easy to access from your real-time dashboard. Use it to learn what is and isn’t working.

Let Cellcast Help Your Business Grow with SMS Text Messaging

Cellcast has more than 10 years experience in the SMS marketing industry. We offer affordable rates to meet the needs of small to large businesses. Our opt out surveys help you learn what your customers don’t like so that you can constantly improve your offerings. Cellcast is a leading SMS messaging service in Australia. Visit cellcast.com.au or download our info pack for more information. Call us on 61 (03) 8560 7025 or complete this form. You can also sign up for a free trial to see what our SMS text messaging services are like. We look forward to helping you grow your business.


By Andrew Kelly | Categories: Cellcast SMS & MMS | Tags:

About the Author: Andrew Kelly

After completing a PHD in telecommunications Andrew found himself as interested in the literature as the technology itself. Andrew now writes engaging and informative prose at Cellcast sunny office in Melbourne, for offices across the globe.

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