Boost Customer Engagement with These Creative Text Message Service Strategies

Let’s face it, we use our mobile devices for almost all our communications. In fact, 70% of Australians between the age of 18-44 don’t own a fixed-line telephone. 96% of Australians use their phones for sending text messages. With these stats in mind, it’s easy to see why SMS marketing can help you grow your business. But how do you keep your customers engaged?

Cellcast is a leading text message service in Australia that can help you create wholesale SMS campaigns that keep customers engaged and boost your conversion rates. We thought of a few creative text message service strategies to help you increase your customer engagement.

Which Is Better, Short Code Numbers or Long Code Numbers?

You can choose from two different SMS numbers for marketing – short or long code. Long code numbers are your regular 10-digit codes (10DLC). These numbers are less likely to get blocked as spam. Short code numbers use less digits and are predominantly used for bulk SMS campaigns. They are automated and customers can’t respond to them. 

It’s best to use a combination of both to keep your customers engaged. Use a long code number for your customer service SMS messaging campaigns. Short code numbers are best for quick SMS blasts with your latest promotions, competitions, and reminders.

11 Creative SMS Marketing Ideas to Grow Your Business

Using an SMS messaging service can help you grow your business. Customers prefer speaking to companies using SMS messages. In fact, 54% of Australians feel it’s exceptionally frustrating if they can’t communicate with their preferred brands via text.

Cellcast is the text message service that can help you grow your business with these 11 creative SMS marketing ideas.

1. Use Automated Campaigns and Drip Marketing with SMS

Drip marketing is a strategy employed by businesses whereby they send expertly timed messages, or drips, to their customers using an automated system. SMS text messaging makes the entire drip campaign process simpler because you can easily create and automate your messages using a service like Cellcast.

2. Set Up Exclusive, SMS-Only Giveaways

I’m sure you can relate to the frustration of getting excited about a promotion only to realise it’s for members only. This is an excellent incentive to get people signing up for your text message service. Cellcast creates custom landing pages for your SMS and MMS messaging campaigns so you can easily make SMS exclusive giveaways.

3. Send Out a Flash Discount SMS

Use an SMS blast campaign offering a flash discount to keep your customers engaged. Send out discount codes at random every so often to keep your customers on their toes. They will want to open every text message you send just in case it’s a special deal. Cellcast can help you craft the perfect wholesale SMS campaign using the real-time dashboard to create and send messages from any device.

4. Promote Your Other Content Like Blog Articles

You can use SMS text messaging to promote your other promotional content like social media posts or blog articles. Include prizes for people who share your posts or give a discount to anyone who clicks through and shares your latest blog post. This helps you increase your brand awareness and boost conversions. Cellcast has a built-in URL shortner tool so that you can easily include a link to your other content despite the 160-character limit.

5. Keep Your Customers Updated

You can use text message services to keep your customers informed about brand news. You can also send them reminders for upcoming sales or ones that are about to expire. If you offer services, you can use SMS text messages to remind clients of their upcoming appointment.

6. Send Out Weekly Tips

An excellent way to keep customers engaged is by sending out weekly tips. Make sure they opted-in for this text message service and keep your messages relevant to the industry you serve. Cellcast lets you segment your contact list so that your advice reaches the right audience.

7. Create Surveys to Improve Customer Relationships

Using SMS marketing to help you gather feedback from your customers is a smart way to get insight into what they want. Send out a message with a link to a quick feedback survey to improve customer retention and brand loyalty. Cellcast lets you create your own surveys and even provides opt-out surveys so that you can improve your SMS messages.

8. Encourage In-Store Visits

If you have a brick and mortar store, then using SMS and MMS marketing can help you bring customers in. Offer special deals that they can only claim if they come in-store. They must be offers they simply can’t refuse, of course. Cellcast can help you create the perfect MMS messaging campaign to help you draw in customers and increase your conversions.

9. Send Thank You SMS Messages

Set up automated thank you messages for whenever a customer makes an online purchase or visits your store. Give them a discount or special offer on their next purchase to increase brand loyalty and awareness. Cellcast can help you set up automated SMS messaging so that you can focus on other tasks. Use the real-time dashboard to follow up with all texts sent and received.

Cellcast – A Text message Service You Can Trust

Cellcast is a leading text messaging service in Australia. With over 10 years of experience, we know how to keep your customers engaged. Using our bulk SMS messaging services can help you grow your business. Visit cellcast.com.au for more information. You can also download our info pack. Contact us on or complete this contact form. We are happy to answer all your SMS messaging related questions and get you started with a campaign today. Get your free trial today to see what we can do for your brand.


By Andrew Kelly | Categories: Cellcast SMS & MMS | Tags:

About the Author: Andrew Kelly

After completing a PHD in telecommunications Andrew found himself as interested in the literature as the technology itself. Andrew now writes engaging and informative prose at Cellcast sunny office in Melbourne, for offices across the globe.

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